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January 01.2026
3 Minutes Read

Revolutionary On-Planter Seed Treatment Technology Set to Elevate Precision Farming

Precision Farming Dealer logo, green text emblem.

Transforming Seed Treatment: The POP-ST System

In an era where farming precision is paramount, TeeJet Technologies and Inflexion Point Technologies, LLC (IPT) have partnered to revolutionize the way seed treatments are applied through the introduction of the Prescriptive On-Planter Seed Treater (POP-ST). This groundbreaking technology represents a significant advancement in precision agriculture, helping farmers optimize crop management by delivering tailored seed treatments at the moment of planting. Farmers can now customize their approach based on numerous field variables, enhancing productivity and profitability directly linked to their specific needs.

Understanding the Science Behind POP-ST

The POP-ST system is the first of its kind, designed to operate on virtually any planter while integrating precise control software to manage application rates and products in real time. This innovative approach means farmers can increase their investment where it counts the most—directly on the seed they are planting. Factors such as soil type, hybrid characteristics, field yield history, and prevalent disease risks can now influence treatment decisions more dynamically than ever before.

Empowering Farmers with Data-Driven Decisions

The key strength of the POP-ST solution lies in its ability to leverage data for on-the-fly adjustments. As Doug Gamm from TeeJet stated, the technology allows farmers to pinpoint where their treatments will yield the greatest return on investment. By facilitating real-time decision-making, the POP-ST system encourages a more informed approach to farming, merging technology with traditional agricultural knowledge. This data-driven framework can significantly enhance the efficiency of seed treatments, particularly for biological and specialty options often overlooked in conventional practices.

A New Era for Agricultural Sustainability

The agricultural sector is increasingly seeking sustainable solutions, and the POP-ST system addresses this need head-on. One of the most significant benefits of this technology is its potential to expand the farmer's arsenal of crop inputs, especially biological and regenerative seed treatments. These methods not only promise higher yields but can also reduce the environmental impact of farming practices, aligning with modern sustainability goals. Nick Iwig, CEO of IPT, emphasized that integrating this prescriptive technology allows farmers to apply what they need, where they need it, leading to a reduced reliance on chemical treatments and a minimized chemical footprint.

Farmers' Voices: The Real-World Impact

As TeeJet and IPT prepare to roll out this technology, it’s important to consider the voices of farmers who will be utilizing it. With the farming environment growing more competitive and yields becoming increasingly critical, farmers are eager for tools enabling them to make informed decisions. The POP-ST is expected to provide these tools, allowing them to navigate operational challenges with agility and foresight.

The anticipated partnerships with organizations such as Beck’s to field-test and validate POP-ST promise to further establish its efficacy and acceptance within the agricultural community. These real-world trials are pivotal for understanding how this technology can be adapted to meet farmers’ specific needs across diverse agricultural landscapes.

Conclusion: The Future of Seed Treatment

The collaboration between TeeJet Technologies and Inflexion Point Technologies opens new doors for family farmers striving for greater efficiency and sustainability. By harnessing this innovative prescriptive technology, farmers can potentially boost their output while nurturing the land, providing a hopeful pathway toward responsible farming practices. As this technology gains traction, it’s crucial for farmers to engage with it and utilize its full capabilities to shape the future of agricultural productivity.

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01.17.2026

Melissa Lilze Takes Helm of Netafim North America: A New Era in Precision Farming

Update Melissa Lilze's Elevation at Netafim: A New Era for Precision Farming Effective January 1, 2026, the leadership landscape of Netafim North America takes a significant turn with the promotion of Melissa Lilze to Senior Vice President. As a key player in precision farming, Lilze is set to spearhead initiatives that will not only bolster the company's growth but also impact farmers across North America. Historical Context: Pioneering Women in Ag-Tech Leadership Melissa's appointment as the first woman to lead the North America division is a milestone for Orbia Netafim and the broader agriculture sector. The growing representation of women in senior roles reflects a shifting landscape in an industry historically dominated by men. By taking this lead, Melisa helps set a precedent that emphasizes the need for diversity and inclusion in technology and agriculture, which are crucial as the sector evolves. Understanding Precision Farming: A Competitive Advantage The significance of precision farming cannot be overstated in today’s agricultural paradigm. Brands like Netafim leverage cutting-edge technologies—such as smart irrigation solutions—to optimize water usage, enhance crop productivity, and promote sustainable practices. Lilze's experience in enhancing customer relationships and expanding market presence is pivotal as more farmers turn to technology to combat climate change and resource scarcity. Her goal of delivering smarter irrigation solutions aligns with the pressing need for more efficient farming methods. Aligning with Market Needs: Lilze's Vision “Our focus for the coming years is clear,” Melissa stated, indicating a drive towards developing solutions that empower growers. This customer-centric approach is vital as it will allow Netafim to remain responsive to the unique challenges faced by family farmers, especially in the wake of unpredictable weather patterns and market fluctuations. Her commitment to "listening to our customers, our teams, and the land" underlines an important shift toward collaboration in agricultural innovation. Future Trends: Potential Impact of Leadership Changes in Ag-Tech Lilze's promotion is not just a change for Netafim, but a reflection of the larger trend toward innovation-driven leadership in agriculture. As precision agriculture continues to gain traction, companies that adapt and evolve under informed, visionary leadership like that of Lilze will likely take the lead in a competitive market. Expect advancements in precision technologies that will offer tailored solutions for farmers, ensuring sustainable practices are at the forefront of agricultural success. Building on Legacy: Acknowledging Outgoing Leadership The transition from Mike Hemman, who also served as a catalyst for growth in North America, opens a new chapter for the company. Recognizing his contributions underscores the importance of continuity in leadership while ushering in fresh perspectives, driven by Lilze’s unique experiences and strategies. This balance will be essential in maintaining strong partnerships and fostering a culture of innovation. Invitation to Join the Transformation As Netafim embarks on this transformative journey under Melissa Lilze's leadership, family farmers are encouraged to engage with advancing precision farming techniques. Embracing technology today will help farmers not only adapt to the changing agricultural landscape but thrive in it. In conclusion, the appointment of Melissa Lilze as Senior Vice President of Netafim North America represents more than just a strategic leadership change; it signifies an opportunity for the industry to leverage diverse perspectives and innovative thinking to address the challenges of modern farming. By focusing on community and collaboration, we can work together to realize a sustainable future for agriculture.

01.16.2026

How Precision Farming Is Reshaping Opportunities for Family Farmers in 2026

Update The Pulse of Precision Farming in 2026 As precision farming technology continues to evolve, farmers are presented with both opportunities and challenges that directly impact their operations. Recent insights from industry experts highlight a shift toward operational efficiency and smarter technology adoption as key pillars for sustainable agriculture moving forward. This article synthesizes the latest trends and expert opinions to illuminate how these advancements can resonate with family farmers. Investing in Smart Technology: A Necessity for Success In an era of tightening farm margins, investment in technology that enhances efficiency rather than simply boosting yield is becoming increasingly important. Launching into the new year, many farmers are realizing that small gains in operational efficiency can lead to substantial improvements in overall profitability. According to insights from CropLife, technologies that enable accurate resource allocation—such as predictive analytics and real-time crop monitoring—are gaining traction. These solutions are designed to integrate seamlessly into existing workflows, providing actionable intelligence that empowers farmers to make informed decisions. Artificial Intelligence: Enhancing Farm Operations Artificial Intelligence (AI) has made notable inroads in agriculture, transforming how decisions are made on the ground. The latest evidence suggests that AI systems are now capable of translating complex data into easily digestible recommendations, paving the way for precision agriculture to advance. Toby Basore, a farmer from Palm Beach Gardens, has embraced these innovations, integrating tools from Carbon Robotics and Ecorobotix that facilitate automated and precise farming operations. A Focus on Connectivity for Enhanced Efficiency The spread of IoT technology and enhanced connectivity is another game changer for family farmers. Providers like SpaceX and John Deere are collaborating to improve rural connectivity, which is crucial for the successful deployment of smart agriculture applications. Reliable internet access enables farmers to leverage data analytics and automation effectively, streamlining operations and improving responsiveness to environmental conditions. What This Means for Family Farmers The evolving landscape of precision farming presents both a unique opportunity and a considerable challenge for family farmers. By focusing on technology that offers clear practical benefits, such as reduced operational costs and higher productivity, farmers can navigate the complexities of the modern agricultural environment. This dual focus on efficiency and technology is not just a trend; it’s pivotal for survival in an industry facing ever-increasing demands. Final Thoughts: Preparing for a Smart Agricultural Future As family farmers, staying informed about and adapting to the latest technological advancements is essential for maintaining a competitive edge. Engaging with new practices and tools that emphasize both productivity and sustainability will play a critical role in shaping the future of agriculture. Farmers should remain proactive in seeking out educational resources and industry insights to fully harness the potential of precision farming technologies. To dive deeper into these agricultural advancements and prepare for the upcoming growing season successfully, family farmers are encouraged to actively explore the technology available in the market. By understanding the dynamics of precision farming, they can make informed decisions that will benefit their farms for years to come.

01.15.2026

Unlocking the Future of Agriculture: Insights From the PTx Winter Conference

Update What to Expect at the PTx Winter Conference The PTx Winter Conference, taking place in Tremont, Illinois from January 20-23, 2026, promises to be a groundbreaking event for family farmers and ag enthusiasts alike. At its core, the conference aims to unite farmers with experts in precision agriculture, showcasing innovative solutions designed to enhance farming efficiency and profitability amidst economic challenges. Transformative Technologies at the Forefront This year's event is notable for its inclusion of new technologies under the PTx brand, which combines advancements from both Precision Planting and PTx Trimble. Attendees will have opportunities to interact with state-of-the-art equipment and innovations purported to transform water management and autonomous planting and spraying. PTx President Brian Sorbe emphasized the practicality of these solutions, noting that they empower farmers to “achieve more with less.” Such advancements come at a crucial time when operators are seeking value during volatile market conditions. Insight Through Research: Learning from the PTI Farm One of the highlights of the conference will be findings from research conducted at the Precision Planting's PTI Farm. Here, proven nutrient management strategies have yielded measurable returns on investments, showcasing that informed decisions can lead to substantial cost savings. Educational sessions focus on agronomic research and innovative products that serve as retrofittable upgrades, making cutting-edge technology accessible without requiring large capital investments. Hands-On Learning and Collaboration The PTx Conference is designed not only for presentations but also for active engagement. Participants can expect hands-on learning experiences in various areas, including precision spraying and soil fertility management. Such interactive sessions cultivate a collaborative environment, which could serve as a catalyst for real-world applications of precision farming technologies. Networking and Valuable Connections Farmers and industry attendees will have unique access to key leaders in the ag technology sector and other innovative farmers, fostering an environment ripe for networking and peer exchanges. These connections might inspire new methods or partnerships that can enhance productivity back on the farm. Exploring Future Trends in Agriculture As agriculture increasingly relies on data-driven solutions, the PTx Winter Conference positions itself as a pivotal platform for discussing future trends in farming technology. From machine learning to AI, the conference will explore how these tools not only enhance farming practices but also appeal to investors looking to back sustainable and innovative agricultural practices. Join the Innovation Movement Family farmers can greatly benefit from attending events like the PTx Winter Conference, where innovation meets practicality. The chance to engage with technology that can directly influence crop yields and operational efficiency cannot be understated, especially in today’s shifting agricultural landscape. To further broaden your understanding of modern farming, gather insights from the Fendt-hosted interactive event at the Peoria Civic Center, where PTx technology will be showcased in action, along with practical enhancements to boost productivity. Admission is free, making this an unmissable occasion for anyone looking to revolutionize their farming methods. In an industry grappling with economic constraints, staying abreast of new technologies and methodologies is crucial. The PTx Winter Conference not only presents learning opportunities but can significantly impact the future success of your operations. Are you ready to take the next step in precision farming?

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